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San Salvador de Jujuy, often simply called Jujuy, is the capital of Jujuy Province in northwest Argentina. Nestled in a valley surrounded by dramatic mountains, the city is a gateway to the stunning landscapes of the Quebrada de Humahuaca, a UNESCO World Heritage Site. Jujuy is renowned for its rich indigenous heritage, vibrant colonial architecture, and lively cultural scene. The city’s historic center features charming plazas, ornate churches, and colorful markets where local artisans sell traditional crafts. Visitors are drawn to Jujuy for its unique blend of Andean and colonial influences, its proximity to natural wonders like the Hill of Seven Colors, and its warm, welcoming atmosphere. The city serves as an ideal base for exploring the region’s dramatic canyons, salt flats, and quaint villages. Jujuy’s cultural festivals, especially during Carnival, showcase traditional music, dance, and costumes, offering an immersive experience of northern Argentine traditions. For travelers seeking authentic culture, breathtaking scenery, and a less-touristed Argentine destination, San Salvador de Jujuy is a compelling choice.