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50 Available Tour Excursions in Ehime Prefecture
Experience Ehime’s hidden craft heritage by private taxi: Enjoy hands-on washi papermaking and rare gold leaf art, and visit an award-winning sake brewery on this special half-day tour. During the transfer, the driver will provide an overview of the experience. English brochures are available at each location for your convenience. ・Flexible Pick-Up by private taxi Private taxi picks you up from Matsuyama Station, Matsuyama-shi Station, or Dogo Onsen Station or surrounding hotels. ・World's Only Gilded Washi Experience Visit Ikazaki Shachu, preserving 1,000 years of papermaking tradition. Create handmade washi and decorate a postcard with gold leaf— a fusion of European gilding and Japanese craftsmanship found only here. ・300-Year-Old Sake Brewery Tour & Tasting Explore Chiyonokame Brewery with over 300 years of heritage, recognized at Japan's National New Sake Competition. Taste two premium sake varieties. Perfect for authentic cultural immersion with maximum comfort.
Price: $184.52
Duration: 6 hours
In Ehime, the “Citrus Kingdom,” you can enjoy harvesting mandarins together with local farmers. The Seto Inland Sea’s mild climate is perfect for growing citrus, and the islands surrounded by calm waters help produce mandarins with exceptional flavor. Unlike the ones you see in store displays, mandarins grown on the trees are packed with natural sweetness and a balanced, refreshing acidity, offering a variety of tastes and aromas. You can take them home to use in sweets or cooking, or simply enjoy a mandarin in a warm room during winter—it’s absolutely delightful! Note: Children’s fees do not include a souvenir. This activity is a mandarin picking experience. Available season: Mandarins: October to December (The exact timing may vary slightly depending on the weather, so please confirm when making your reservation.)
Price: $15.82
Duration: 1 hours
Start walking from Dogo Onsen Station and visit some famous spots for good fortune. While leisurely walking, think of a memorable word you like that will be made into an original Sake label later. How about a word related to Matsuyama such as Dogo, Shikoku, or Henro (pilgrimage) ? Or, it might be interesting to write your name in Chinese characters with the assistance of an English-speaking local guide. The word will be used to make an original Sake label at the Minakuchi Shuzo brewery, the only Sake brewery in Dogo. You can also enjoy tasting various Sake samples available for purchase in the store.
Price: $55.36
Duration: 2 hours
This value-packed trip with a government-licensed and experienced multilingual tour guide is a fantastic and efficient way to explore Matsuyama! Matsuyama, with the tranquil and beautiful Seto Inland Sea to the west and the mountains to the east, boasts a pleasant climate--mild thoughout the year with little rainfall. With its abundance of cultural offerings, Matsuyama features both the convenience of a city and the slow pace of the countryside. Let us know what you would like to experience and we will customize a four-hour tour that's best for you! Note*1: Please select your must-see spots from a list in the tour information to create your customized itinerary. Note*2: The National Government Licensed Guide Interpreter certification is issued by the Japanese government requires a good knowledge and understanding of Japanese culture and history.
Price: $108.73
Duration: 4 hours
Our stage is Shimanami. Shimanami is a magnificent stage where everyone can spend a wonderful time. Enjoy a healthy and wonderful view on your E-bike!
Price: $197.70
Duration: 5 hours
-Real and high quality wedding kimono wearing experience. You can choose your favorite one from 10 deferent colors and patterns to wear. -The dressing room is located right by the Yokaichi & Gokoku historic street where we shoot photographs. -A Donation will be make to the local preservation party from the profit of this activity.
Price: $843.51
Duration: 2 hours
Japan's leading canyoning spot in the southwest of Shikoku This is a course where you can fully enjoy Ehime Prefecture's Ashizuri Uwakai National Park. The stage is set in a valley through the Meguro River, one of the Shimanto River tributaries. After finishing the half-day course, proceed further to the back, One of Japan's 100 largest waterfalls and 40 meters of slider points “Yukiwa no Taki” is the goal point. Next to Yukino Falls there is a natural Ochiai Pass that can be called a pipe slider created by nature, and you can enjoy all the big slider points in the valley. There is a steep staircase on the way, but you can also take a lunch break, The guide will select the spot of activity according to your physical strength, There is a detour for each point, so even beginners can participate with peace of mind.
Price: $69.19
Duration: 6 hours
An experience to discover the profound depth of Japanese tea and wagashi sweets. Photography service available. Stroll through the historic castle town at the foot of Matsuyama Castle, where the breath of history lingers. Listen to the quiet of Shinonome Shrine and reflect on the words inscribed on Masaoka Shiki's haiku monument. This activity begins with such a stroll, steeped in the scent of literature and culture. It embodies not just sightseeing, but an experiential journey that connects you with daily life. Held in a private residence, you'll experience the warmth of being welcomed into a local home while delving into the depth of Japanese tea and wagashi. Enjoy the art of preparing sencha and matcha tea using a teapot, learn about Ehime grown tea leaves and local sweets, and discover the fundamentals of Japanese cuisine's dashi broth in a fun and engaging way.
Price: $191.11
Duration: 1 hours
This private and customizable tour for Matsuyama is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace. Discover Matsuyama at your own pace on this fully customizable 8-hour full day private tour with an English-speaking (or other language) tour guide. Create a dream tour that’s perfect for your interests and preferences. After booking, you'll receive a form with various themes, facilitating easy selection based on your interests. Whether it's culture, history, cuisine, nature, or special events, you can highlight your preferences and must-see spots, streamlining our planning process
Price: $336.77
Duration: 8 hours
A 'must see' for first time visitors to Matsuyama! As one of Japan's 12 original castles dating back to before the Edo period, Matsuyama Castle is the symbol of Matsuyama City. Take a rest at Jozanso, a café on the top of the hill. You can choose a refreshment between the two specialties, Iyokan orange soft-serve ice cream and homemade Amazake (sweet fermented rice drink). Stroll along Ropeway and Okaido shopping arcade to discover some local delights. ※Reservations are accepted from 2 people. ※The tour will go on, rain or shine. (Bring rain gear as needed.) The chairlift stops running on rainy days. In case of a thundery day, both of the chairlift and ropeway will be out of service. The tour will be cancelled if the management determines it difficult to ensure the safety of participants due to heavy weather such as typhoon or conditions unsuitable for walking. Please be careful not to get heat stroke during the tour in the extremely hot season from June to September.
Price: $55.36
Duration: 2 hours
Dive into Matsuyama's everyday Japanese sweets culture on this 3-hour morning tour. After exploring Matsuyama Castle with a guide, a local food specialist joins your guide to lead you through castle town neighborhoods where locals have cherished traditional confections for generations—not as tourist attractions, but as part of daily life. ◆ Guided Castle Exploration Begin with a ropeway ride and castle tour led by your English-speaking guide, discovering 400 years of local history. ◆ Storoll Hidden Sweets Confectioneries with Local Food Specialist Visit hidden sweets shops tucked along residential streets, experiencing: ・Tastings of handmade sweets: wagashi, mochi, and seasonal specialties ・Conversations with shop owners about their craft and traditions ・Glimpses of production areas and family stories ・Food Expert insights into local sweets culture and traditions ・Signature sweets comparison at two renowned tart makers etc. *Shop visits and interactions vary by daily operations.*
Price: $79.08
Duration: 3 hours
The number of vacant houses in Ozu City is increasing as its population declines, making it difficult to maintain the townscape and old buildings. To preserve valuable regional culture for future generations and protect the town’s identity, Ozu City has focused on the restoration and utilization of old, abandoned residences and historic buildings. On this tour, you will learn about the current struggles in the old district and its revitalization efforts. ・The movie will show the overview of the pre-revitalized Ozu. ・A special visit to architectures before or under construction ・Viewing of Revitalized Historical Architectures A special visit to a hotel and shops in olden houses ・Interactoin with local Residents Interact with locais and business owners involved in revitalization of the Ozu castle-town
Price: $69.19
Duration: 2 hours
Recommended for those who want to experience the Shikoku Pilgrimage, which has a history of over 1200 years. This is a 90-minute round-trip course, wearing rental pilgrim costumes, from Dogo Onsen Station to Ishite-dera, the 51st Buddhist temple. You can pray with peace of mind as it comes with a payment tag and you can also learn about worship etiquette from the guide. The event is confirmed with the participation of 2 or more people. *A minimum of 2 people can apply. All guides will provide information in Japanese. We will prepare two pieces of Ishiteji's specialty yakimochi for each person. The moderate sweetness will energize your body after visiting the shrine.
Price: $29.65
Duration: 1 hours
Experience History Through Sound: Explore the Matsuyama Castle Matsuyama Castle has long been a beloved symbol of the city for the local community. Our audio guide reveals fascinating details you might have missed, designed to spark your curiosity. You'll feel transported to the past as Ninja guides you through the experience. Why Choose Our Guide? ✅ Engaging Insights – Discover the Castle's rich history in a simple, captivating way. ✅ Ultimate Convenience – Use your smartphone to explore at your own pace. ✅ Deeper Connection – Gain local knowledge for a truly memorable visit. Same-day reservations: Email sent within 30 min. Future reservations: The URL and password will be sent via email the day before. The closing day ・The third Wednesday in December The opening hour vary depending on the season. Please check the official website for updates. Please note: An entrance fee of 520 JPY which is not included in the price of the audio guide is required.
Price: $6.59
Duration: 0-1 hours
This is a unique guided tour, you get not only to know about special charcoals that used for Japanese tea ceremony, to see how it lit and used, and unite with the craftsman. ■At a charcoal kiln in the mountain area of Uchiko, the craftsman tells you how he makes charcoals and how it affects to the sustainable life in mountain area. ■visit mysterious Yuge shrine, the symbol of Ishidatami district. There is a big pond in front of the shrine, and you get walk on a beautiful bridge with roof to visit the shine. ■ Have a relax time with a cup of locally roasted coffee and local made bread. The tea-ceremony charcoal will be used to boil water for the coffee and warm up the bread. Enjoy chatting with the craftsman.
Price: $263.60
Duration: 3 hours
Known as the “Haiku Capital,” Matsuyama is the birthplace of Masaoka Shiki, who redefined haiku as a form of modern literature, laid the foundations of contemporary haiku, and gave it the name “haiku.” The city is also the cradle of haiku innovation. It is home to many sites associated with renowned poets, including the hermitage where Santōka Taneda spent his final years, making Matsuyama truly the spiritual home of haiku. In Matsuyama, haiku is deeply woven into everyday life and urban culture and is actively shared both within Japan and internationally, making the city a uniquely important source of modern haiku culture. Drawing inspiration from seasonal landscapes and historic settings, participants compose, share, and receive commentary on English-language haiku. Guided by an English haiku instructor, the program is designed to engage all five senses, allowing participants to experience both the depth of haiku and the rich charm of Matsuyama.
Price: $131.80
Duration: 4 hours
You can experience a factory tour of Japanese Paper factory that has 100-year of history with a dedicated guide and making a tapestry with “gilded washi,” which is a combination of Local Japanese paper and a traditional French technique.
Price: $250.42
Duration: 3 hours
Explore the serene beauty of Kamishima Island on our 'E-bike and God's Island trekking' adventure! Departing from WAKKA guest house on Omishima, this journey promises an unforgettable experience. Effortlessly glide through the island's flat terrains on our top-notch E-bikes, ensuring a stress-free ride for all. Discover the ancient tranquility of the 2,600-year-old Oyamazumi Shrine, known as the Island of the Gods. Ascend 266 meters to Mt. Anjin, surrounded by majestic camphor trees, and relish breathtaking views of the Seto Inland Sea during this mildly challenging trek. Indulge in Kamishima Island's authentic flavors with our exclusive local delicacies, especially the renowned 'Kamishima Manju.' It's not just about satisfying your taste buds but immersing yourself in the island's healing essence. Join us for an adventure filled with natural beauty, serene landscapes, and the soothing ambiance of Kamishima Island. Enjoy a rejuvenating experience!
Price: $243.83
Duration: 5 hours
Key Info for Visitors
- Currency: JPY
- Languages: Japanese, English
- Climate: Humid subtropical
- Timezone: Asia/Tokyo
- Population: Approximately 1.3 million
- Best Time to Visit: times to visit Ehime are spring and autumn.
- Visa Requirements Generally, citizens of the US, EU, and UK do not require a visa for tourism stays up to 90 days. However, requirements can vary depending on the purpose of the visit and nationality. It is advisable to check the latest visa policies before traveling.
About Ehime Prefecture
Ehime Prefecture, located on the island of Shikoku in Japan, is a treasure trove of natural beauty and cultural richness. The region is renowned for its stunning landscapes, including the rugged Shikoku Karst and the picturesque islands of Oshima and Shikoku. Matsuyama Castle, one of Japan's twelve remaining original castles, is a must-visit attraction. The Dogo Onsen hot springs, believed to be the oldest in Japan, offer a relaxing and rejuvenating experience. Ehime's unique blend of history, nature, and local cuisine makes it an appealing destination for travelers seeking an authentic Japanese experience.
Ehime Prefecture Tours & Experiences
- Top Attractions: Highlights of Japan
- Duration Range: 2 to 10 hours
- Group Size: Intimate Groups
- Difficulty Level: Beginner to Advanced
- Recommended For: The best times to visit Ehime are spring and autumn. Pack layers for cooler mornings and evenings. Respect local customs by dressing modestly when visiting temples or onsen. Cash is widely used, but major credit cards are accepted in tourist areas. Try to learn basic Japanese phrases to enhance your experience.
Average Tour Price: $75
Lowest Price Tour: $55
Highest Price Tour: $180
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4. Enjoy Your Experience
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Important Tour Information
- Bring comfortable walking shoes and appropriate clothing
- Check tour cancellation and refund policies
- Arrive at the meeting point at least 15 minutes early
- Carry valid identification and tour booking confirmation
Top Attractions
1. **Matsuyama Castle**: This historic castle is one of Japan's twelve original castles and offers stunning views of the city. 2. **Dogo Onsen**: Known as Japan's oldest hot spring, it is a popular spot for relaxation and is steeped in history and culture. 3. **Shikoku Karst**: A scenic area featuring unique limestone landscapes and beautiful hiking trails. 4. **Oshima Island**: Famous for its beautiful beaches and scenic coastal walks. 5. **Imabari City**: Known for its towel production and the scenic Kurushima Kaikyo Bridge.
Popular Activities
Ehime Prefecture offers a variety of activities for visitors. Adventure seekers can enjoy hiking in the Shikoku Karst or exploring the scenic coastal paths of Oshima Island. Cultural enthusiasts can visit Matsuyama Castle and experience the traditional Japanese onsen culture at Dogo Onsen. For a unique experience, try a citrus farm tour to learn about Ehime's famous mikan oranges.
Frequently Asked Questions
Local Food & Cuisine
Ehime Prefecture is celebrated for its fresh seafood and citrus fruits. Signature dishes include tai-meshi (sea bream rice) and jakoten (deep-fried fish cake). Visitors should also try the local mikan oranges and other citrus fruits. Dining customs often involve enjoying local seafood at traditional restaurants, where freshness and seasonality are emphasized.
Getting Around
To reach Ehime Prefecture, visitors typically fly into Matsuyama Airport or take a train from major cities like Osaka or Tokyo. Local transportation includes buses and trains, which are efficient for getting around. Renting a car can be beneficial for exploring rural areas, but public transport is generally sufficient for major attractions.
Travel Tips
The best times to visit Ehime are spring and autumn. Pack layers for cooler mornings and evenings. Respect local customs by dressing modestly when visiting temples or onsen. Cash is widely used, but major credit cards are accepted in tourist areas. Try to learn basic Japanese phrases to enhance your experience.
Culture & Customs
Ehime Prefecture is steeped in traditional Japanese culture. Visitors should respect local customs, especially when visiting temples or onsen. Significant festivals include the Matsuyama Spring Festival and the Ehime Marugame Festival. Etiquette tips include removing shoes before entering homes and using chopsticks correctly during meals.
About The Author
Calvin has loved travel and adventure since first visiting Los Angeles with a suitcase in 1992 at the age of 20. He ditched the suitcase and got a backpack pretty fast.
He hates leaving after any trip and has to console himself by writing and sharing articles on it. You can find and connect with him on linked in here.
Likes
Travel, Gaming, Scuba Diving, Skiing and anything to do with water.
Dislikes
Exact luggage sizing police and being tired in an airport and many more..