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50 Available Tour Excursions in Niigata Prefecture
We’ll begin with a visit to the famous Snow Monkey Park, where you can watch wild Japanese macaques enjoying a soak in the hot springs—set in the peaceful mountains of Nagano. After the walk, we’ll head over to the nearby Shibu Onsen area, a beautiful historic hot spring town. Lunch will be served at a local restaurant here, featuring freshly made soba noodles and other regional specialties. After lunch, you’ll have time to unwind in one of Shibu Onsen’s public baths. The mineral-rich waters are said to have healing properties and offer the perfect way to relax. And for a bit of extra fun, there’s the chance to collect stamps from different hot springs using a special towel—a local tradition that adds a playful touch to your visit. Whether you're here to relax, explore, or enjoy good food and drink, this tour offers a great mix of what makes Nagano special. Optional free pick-up support available upon request. Our tours start from April 15, 2025.Join us for an amazing experience
Price: $132.79
Duration: 4-5 hours
Experienced, international instructors who have spent many years perfecting their teaching and who love to share their passion for snow sports. Amazing mountain views. Fun in the snow of the Japanese mountains - fresh air and great views.
Price: $464.78
Duration: 7 hours
Discover a Hidden Sake Lab and Create Your Own Signature Blend Step into a hidden corner of a sake brewery for a rare, behind-the-scenes experience. You’ll explore the post-fermentation blending process, a special part of sake making rarely experienced, even by locals. Hosted by a WSET Level 3–certified brewery guide, you’ll craft your own personalized sake blend. Finish your bottle by painting a kanji character on the label that reflects your blend’s personality. Take home a one-of-a-kind bottle created by you. Creative, immersive, and unforgettable.
Price: $119.51
Duration: 2 hours
The departure location is selectable from Nozawa Onsen, Myoko Kogen and Madarao Kogen. Starting with a visit to the famous Snow Monkey Park. Get up close and watch as the Snow Monkeys relax in the naturally occurring hot springs of Jigokudani. Thanks to the tour's early morning start you will see the Monkeys as exclusively as it gets! Following this, we will commute to Shibu Onsen town. The first place to stop is Tamamura Honten, a sake & beer brewery established in 1805 attached to a traditional art gallery. After that, our guide will offer you insight into the historic Onsen village. This village was once frequented by Samurai, poets, and travellers alike. Good fortune is said to come to those who bathe in each of the Onsen in town. This section is a walking tour, but if you would prefer to relax in an Onsen, you may do so for just ¥800! Finally, during the green season, we visit Kokugonji, a serene and beautifully maintained temple nestled in rural Nakano and founded in 825.
Price: $458.14
Duration: 4 hours
At the blacksmithing shop with a 150-year history, you can craft your own frying pan out of a piece of iron plate. The entire process, from forging to installing a handle, is completed by your own hands with great care. Furthermore, BBQ with a freshly made frying pan is exceptional. It’ll be fun to use one-of-a-kind frying pan that fits in your hands the more you use it and you can use for your lifetime. Tour guides will take you on a bicycle tour through the streets of Tsubame-Sanjo, showing you local spots where you can meet locals.
Price: $431.58
Duration: 7 hours
Experience the best of Nagano with this immersive tour starting from Myoko Kogen and Madarao Kogen. Begin your journey with a visit to the renowned Jigokudani Snow Monkey Park, home to Japan’s famous hot spring-bathing monkeys. Afterward, savor a delicious winter lunch before heading to the historic Zenkoji Temple, one of the country's most significant Buddhist sites. Led by a knowledgeable English-speaking guide, the tour concludes with a sake tasting, offering a perfect blend of culture, nature, and local flavors.
Price: $152.05
Duration: 8-10 hours
Niigata is one of the leading centers of food culture in Japan. While walking through charming avenues, you can feel the atmosphere of old port town and taste many delicious Japanese dishes. Emersed yourself in history as you walk through the Furumachi district of Niigata, which renowned as much as Gion in Kyoto and Shinbashi in Tokyo for it’s Geisha. You can not only enjoy the delicious Japanese food, but also interact with locals! Meeting Niigata residents is an experience you are unlikely to quickly forget. As you stroll through the streets, go into any restaurant that strikes your fancy! Your local guide will make restaurant recommendations and help you order in traditional Japanese restaurants. ・You can enjoy wonderful food and local sake of Niigata.（Beer, wine, and alcoholic/Non-alcoholic beverage are also available.） ・As you move between Japanese pubs, experience the charming Niigata streets. ・If you are lucky, you may event pass a Geisha!
Price: $66.40
Duration: 3 hours
Experienced, international instructors who have spent many years perfecting their teaching and who love to share their passion for snow sports. Amazing mountain views. Fun in the snow of the Japanese mountains - fresh air and great views.
Price: $464.78
Duration: 7 hours
Escape the city and discover the peaceful beauty of Yuzawa on a half-day guided E-Bike tour to Lake Daigenta, just 70 minutes from Tokyo by train. Ride through quiet villages, rice fields, and shady forests with the ease of electric assist. Take in stunning mountain views, seasonal colors, and enjoy a lakeside break before a smooth downhill ride back. Perfect for a quick countryside escape, especially in summer or autumn. Golden rice fields in September, fiery colors in October–November, there’s something different to see each month. Relax, breathe, and ride — a slow travel experience you won’t forget. If you are staying in Yuzawa, We may be able to arrange the meeting location to/from your accommodation. Contact us (email) after the booking to arrange it. Due to being on tour, we do not answer to phone call. Contact us by e-mail or Line Messenger.
Price: $298.78
Duration: 3 hours
Freshly prepared Japanese food is waiting for you. Enjoy the rich flavors of Japanese sake while tasting the harmony of Japanese cuisine and rice wine. Learn about the process of making sake and the connection between sake and Japanese people. The fragrance of sake is classified into four categories, each of which will be carefully explained. Learn about which dishes pair well with which kinds of sake. We will also teach you how to order (in Japanese) at a Japanese style pub. Make no mistake. You too will surely be called a connoisseur.
Price: $83.00
Duration: 1 hours
This value-packed trip with a government-licensed guide and private vehicle is a fantastic and efficient way to explore Sado Island from Niigata City! Sado Island is well known as the “island of exile” or the “island of gold” for being deeply connected with historical figures, tradition, and ancient culture. It’s one of the largest Japanese islands, located 32km off the coast of the Niigata Prefecture. Even with so much to offer its visitors, it remains one of Japan’s best off-the-beaten-path destinations. Please select 3-5 sites from a list in the tour information. Jet Foil Schedule Option ① 07:55 — Depart from Niigata Port 09:02 — Arrive at Ryotsu Port (Sado Island) 16:25 — Depart from Ryotsu Port 17:32 — Arrive at Niigata Port Sightseeing time: approx. 7.5 hours Jet Foil Schedule Option ② 09:40 — Depart from Niigata Port 10:47 — Arrive at Ryotsu Port (Sado Island) 17:55 — Depart from Ryotsu Port 19:02 — Arrive at Niigata Port Sightseeing time: approx. 7 hours
Price: $1,143.85
Duration: 10 hours
Guests will journey deep into the hidden region of Nagano known as Akiyamago, a remote mountain valley rich in natural beauty and cultural heritage. Here, they’ll soak in one of the wildest open-air hot springs in Nagano, where the healing waters bubble up directly from the riverbed — a rare and unforgettable experience. Important Note: The outdoor hot spring may be unavailable during bad weather if the river overflows. In that case, we’ll visit a local indoor onsen instead. The tour also includes a taste of tradition with a hearty bear meat hot pot lunch, called "Kumanabe", a local specialty passed down through generations. On the way back to Iiyama Station, we’ll stop by a local sake brewery, where guests can enjoy tasting some of Nagano’s finest rice wine. Akiyamago is usually closed off in winter due to extreme snowfall that even surpasses ski resorts, but we operate guided car tours to this remote area.
Price: $132.79
Duration: 7 hours
Discover the ancient history of Japanese sake (or rice wine) which dates back to at least 700 AD. Originally only consumed at religious ceremonies, sake was believed to connect individuals to the divine realm. For nearly a millenuim, sake was produced by shrines and temples all over the country. Even now, it is one of the primary offerings to the Shinto gods. Become a part of this rich tradition by tasting the elixir of the Japanese gods in the heart of a Shinto shrine. Learn firsthand the deliciousness of Niigata sake amidst the serene ambiance where tranquility and the essence of the divine converge.
Price: $79.68
Duration: 1 hours
You can go cycling through the streets of this manufacturing town, and visit some local workshops which are usually closed to the public, and witness the craftsmanship up close. On this tour, you'll ride a high-performance e-Bike, slicing through the breeze as you're guided to historical workshops and local spots that are usually inaccessible, thanks to the unique insights of a local tour guide. Throughout the tour, you are able to experience the dedication and craftsmanship of artisans while gaining a deeper understanding of life in the Tsubame-Sanjo area. The activity is available for both solo travelers and groups.
Price: $232.39
Duration: 5 hours
Everyone has heard of Geisha, popular female entertainers in the 19th century Japan. However, before Geisha’s popularity grew, Oiran were considered the trend-setters of the Japanese fashion world. These highly educated women had the precarious nickname Keisei (or Castle-toppler), for their reputation of stealing the hearts of upper-classmen. In Niigata, Oiran were always very popular in the Furumachi area. Today, in the near-by Honcho area there are many places that allow visitors to experience all the splendor of Oiran fashion. Allow yourself to explore your sensuality and project to the world your inner beauty, through the transforming experience of expertly selected dress and make-up. No one has ever walked away unchanged.
Price: $331.98
Duration: 3 hours
This tour is designed for travelers who visit Nigata City by cruise ship. We will pick you up at Nigata Port or hotels near the port. Nigata City. Niigata is a beautiful city whose northwest faces the Sea of Japan. As one of Japan's leading agricultural cities, Niigata has a beautiful landscape of rice fields, well-known for its sake and rice heritage. Thanks to its abundant nature and perfect climate, Niigata became an agricultural powerhouse and historically acquired a reputation for its plentiful, abundant food output. Let us know what you would like to experience and we will customize a six-hour tour that's best for you! Note*1: Please select your must-see spots from a list in the tour information to create your customized itinerary. Note*2: The National Government Licensed Guide Interpreter certification is issued by the Japanese government requires a good knowledge and understanding of Japanese culture and history.
Price: $768.87
Duration: 6 hours
This value-packed trip with a government-licensed and experienced multilingual tour guide is a fantastic and efficient way to explore Niigata! Niigata is a beautiful city whose northwest faces the Sea of Japan. As one of Japan's leading agricultural cities, Niigata has a beautiful landscape of rice fields, well-known for its sake and rice heritage. Thanks to its abundant nature and perfect climate, Niigata became an agricultural powerhouse and historically acquired a reputation for its plentiful, abundant food output. Let us know what you would like to experience and we will customize a six-hour tour that's best for you! Note*1: Please select your must-see spots from a list in the tour information to create your customized itinerary. Note*2: The National Government Licensed Guide Interpreter certification is issued by the Japanese government requires a good knowledge and understanding of Japanese culture and history.
Price: $156.03
Duration: 6 hours
In the 1800s, Niigata thrived as a port city. Ships from Russia, China, England, and all over the world came here to trade. Niigata citizens led lucrative lives making their living by shipping cargo and selling local products (mainly agricultural). The city was flooded with sailors from all over the world, allowing Niigata to blend and change with their influence. Join us on a historical walking tour through the old port town Niigata, where we will explore the unique harmony of Western and Japanese cultures that developed in Niigata in the 1800s.
Price: $53.12
Duration: 3 hours
Key Info for Visitors
- Currency: JPY
- Languages: Japanese, English (commonly spoken by tourists)
- Climate: Humid continental
- Timezone: Asia/Tokyo
- Population: Approximately 2.2 million
- Best Time to Visit: clothing to adapt to changing temperatures, especially if visiting mountainous areas.
- Visa Requirements Visitors to Niigata Prefecture must follow Japan's national visa policies. Citizens from many countries including the US, EU, UK, Canada, Australia, and New Zealand can enter Japan visa-free for short stays up to 90 days for tourism. Others may require a visa obtained in advance. Japan does not generally offer visa on arrival, but e-visa options are expanding. Travelers must have a valid passport, proof of onward travel, and sufficient funds.
About Niigata Prefecture
Niigata Prefecture, located on the west coast of Japan’s Honshu island, offers a unique blend of natural beauty, rich culture, and culinary delights. Known for its heavy snowfall in winter, it transforms into a playground for winter sports enthusiasts with excellent ski resorts. Beyond winter, Niigata boasts stunning coastal scenery along the Sea of Japan, fertile plains famous for rice cultivation, and charming rural landscapes. The prefecture is a top destination for sake lovers, producing some of Japan’s finest brews thanks to its pristine water and quality rice. Visitors can enjoy traditional festivals, hot springs, and historical sites that reflect the region’s heritage. Niigata’s blend of outdoor adventure, cultural experiences, and gourmet food makes it a compelling destination for travelers seeking an authentic and less crowded Japanese experience.
Niigata Prefecture Tours & Experiences
- Top Attractions: Highlights of Chubu
- Duration Range: Half-day or Full-day
- Group Size: Intimate Groups
- Difficulty Level: Mixed Difficulty
- Recommended For: Visit in spring or autumn for mild weather and beautiful scenery, or winter for snow sports. Pack layered clothing to adapt to changing temperatures, especially if visiting mountainous areas. Respect local customs such as removing shoes indoors and quiet public behavior. Carry cash as some smaller shops and rural areas may not accept credit cards. Learn basic Japanese phrases to enhance interactions. Stay safe by following weather advisories during heavy snowfall.
Average Tour Price: $65
Lowest Price Tour: $55
Highest Price Tour: $250
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Important Tour Information
- Bring comfortable walking shoes and appropriate clothing
- Check tour cancellation and refund policies
- Arrive at the meeting point at least 15 minutes early
- Carry valid identification and tour booking confirmation
Top Attractions
1. Sado Island – Known for its rich history, traditional performing arts, and beautiful nature. 2. Yahiko Shrine – A serene Shinto shrine set in a forested mountain area, popular for spiritual visits. 3. Niigata City Aquarium Marinepia Nihonkai – Offers an impressive display of marine life from the Sea of Japan. 4. Myoko Kogen – A famous ski resort area with excellent slopes and hot springs. 5. Northern Culture Museum – Showcases traditional Japanese architecture and gardens, reflecting Niigata’s farming heritage.
Popular Activities
Skiing and snowboarding in Myoko Kogen and other resorts during winter. Exploring Sado Island’s hiking trails and cultural sites. Visiting sake breweries for tastings and tours. Enjoying hot springs (onsen) scattered throughout the prefecture. Sampling fresh seafood and local cuisine at markets and coastal towns. Participating in seasonal festivals such as the Niigata Festival in August.
Frequently Asked Questions
Local Food & Cuisine
Niigata is renowned for its rice, which is considered some of the best in Japan, forming the base for many dishes. Signature foods include Koshihikari rice, fresh seafood like crab and squid from the Sea of Japan, and a variety of sake brewed locally. Popular dishes include Hegi Soba (buckwheat noodles served on wooden trays), Noppe stew (a hearty vegetable and fish stew), and grilled river fish. Dining customs emphasize seasonal ingredients and presentation. Noteworthy restaurants include those in Niigata City specializing in fresh sushi and traditional kaiseki meals.
Getting Around
Niigata Prefecture is accessible by train via the Joetsu Shinkansen line connecting Tokyo to Niigata City. Niigata Airport offers domestic flights and some international routes. Local transportation includes JR trains, buses, and taxis. Renting a car is convenient for exploring rural and mountainous areas. Public transport is reliable but can be limited in remote locations. Costs vary, but train travel is generally affordable with regional passes available.
Travel Tips
Visit in spring or autumn for mild weather and beautiful scenery, or winter for snow sports. Pack layered clothing to adapt to changing temperatures, especially if visiting mountainous areas. Respect local customs such as removing shoes indoors and quiet public behavior. Carry cash as some smaller shops and rural areas may not accept credit cards. Learn basic Japanese phrases to enhance interactions. Stay safe by following weather advisories during heavy snowfall.
Culture & Customs
Niigata’s culture is deeply tied to agriculture and the sea, reflected in its festivals and cuisine. Social customs include polite greetings, bowing, and gift-giving during visits. The Niigata Festival features traditional dances and fireworks, showcasing local pride. Visitors should observe etiquette such as quietness in public transport and proper use of onsen. Respect for nature and seasonal changes is important in local traditions.
About The Author
Calvin has loved travel and adventure since first visiting Los Angeles with a suitcase in 1992 at the age of 20. He ditched the suitcase and got a backpack pretty fast.
He hates leaving after any trip and has to console himself by writing and sharing articles on it. You can find and connect with him on linked in here.
Likes
Travel, Gaming, Scuba Diving, Skiing and anything to do with water.
Dislikes
Exact luggage sizing police and being tired in an airport and many more..