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Key Info for Visitors
- Currency: BRL
- Languages: Portuguese, English, Spanish
- Climate: Tropical
- Timezone: America/Sao_Paulo
- Population: Approximately 12.3 million people
- Best Time to Visit: best time to visit is during spring or fall for comfortable weather.
- Visa Requirements Visitors from many countries including the US, EU, and UK do not require a visa for short stays up to 90 days. Brazil offers e-visa options for some nationalities and visa on arrival is generally not available. Travelers should have a valid passport, proof of onward travel, and sufficient funds. It is advisable to check the latest requirements before travel as policies can change.
About Sao Paulo
São Paulo is Brazil’s largest city and a vibrant cultural and economic hub. Known for its impressive skyline, diverse population, and dynamic arts scene, it offers a unique blend of modern urban life and rich cultural heritage. Visitors are drawn to its world-class museums, theaters, and music venues, as well as its bustling markets and eclectic neighborhoods. The city is famous for its culinary diversity, reflecting influences from Italian, Japanese, Arab, and other immigrant communities. São Paulo’s energy is palpable, with a lively nightlife, extensive shopping districts, and numerous festivals throughout the year. Its role as a business center also makes it a key destination for international travelers. Whether exploring its historic downtown, relaxing in expansive parks, or enjoying a football match, São Paulo offers a compelling experience that combines tradition and innovation.
Top Attractions
1. Ibirapuera Park – A large urban park featuring lakes, museums, and cultural spaces, perfect for relaxation and outdoor activities. 2. São Paulo Museum of Art (MASP) – Renowned for its modern architecture and impressive collection of Western art. 3. Avenida Paulista – The city’s main avenue, lined with shops, restaurants, cultural centers, and skyscrapers. 4. Mercado Municipal – A vibrant market famous for fresh produce, local delicacies, and the iconic mortadella sandwich. 5. Cathedral of São Paulo – A stunning neo-Gothic cathedral located in the historic city center.
Popular Activities
Visitors can enjoy cultural tours of museums and galleries, attend live music and theater performances, explore diverse neighborhoods like Liberdade (Japanese district), and shop at bustling markets. Outdoor activities include cycling or jogging in Ibirapuera Park. Food tours offer a taste of the city’s multicultural cuisine. Football matches provide an exciting local experience. Nightlife ranges from sophisticated bars to lively samba clubs.
Sao Paulo Tours & Experiences
- Top Attractions: Highlights of Southeast Brazil
- Duration Range: Visitors can enjoy cultural tours of museums and galleries, attend live music and theater performances, explore diverse neighborhoods like Liberdade (Japanese district), and shop at bustling markets. Outdoor activities include cycling or jogging in Ibirapuera Park. Food tours offer a taste of the city’s multicultural cuisine. Football matches provide an exciting local experience. Nightlife ranges from sophisticated bars to lively samba clubs.
- Group Size: Private or shared tours
- Difficulty Level: All Comfort Levels
- Recommended For: The best time to visit is during spring or fall for comfortable weather. Pack light clothing with a jacket for cooler evenings. Learn basic Portuguese phrases to enhance interactions. Stay vigilant in crowded places and avoid displaying valuables. Use official taxis or ride apps for safety. Credit cards are widely accepted, but carrying some cash is useful. Respect local customs and tipping practices.
Average Tour Price: $75
Lowest Price Tour: $39
Highest Price Tour: $220
404 Available Tour Excursions in Sao Paulo
Taxi Alex, more than just a Taxi service, a PARTNER, offering all the best that the user can have to reach their destination with total comfort. In this way, we value quality standards in all Transport processes, from shipment
Price: $63.72
Duration: 1-10 hours
São Paulo proudly hosts some of the world's largest immigrant communities, including Italians, Japanese, Syrian-Lebanese, and more. During our exploration, we'll uncover the fascinating history of this city, from its first skyscraper in Latin America to the pre-existing Tupi nation and the ancient South American pathways that once crisscrossed these lands. Our journey will take us through the “new” center and the historic downtown, where we'll discover the enduring legacies of Jesuits, conquerors, churches, banks, migrants, and immigrants. Along the way, I'll illustrate how São Paulo has undergone a remarkable transformation over the past century, providing insights into what it's like to live here today. Prepare to ascend to the city's heights, where you'll be awed by its sheer vastness, only to then dive into its vibrant communities, immersing yourself in a kaleidoscope of colors, scents, and hidden details. This is my daily life in this captivating, beautiful chaos!
Price: $31.02
Duration: 2 hours
Cozy space based on 3 sensory pillars, aromatherapy, chromotherapy and music therapy.Vanderleia, is the head and hands, always caring with a lot of dedication for over 28 years. Zela for the well-being of its collaborating clients and partners. The shared concern for knowledge and experience led to the structure of the Urban Spa to offer quality services. Philosophy - We believe that people who feel good about themselves, who respect and care for themselves are fuller, happier and fuller.Start any of the rituals with energy applied by Vanderleia, it is 30 minutes that prepares you to receive the services that come next. Our space was built with socio-environmental responsibility, designed to offer a variety of treatments in order to respect nature and avoid waste of resources. Rainwater capture, plus a beautiful Ecotelhado and ambient lighting with Led Light.
Price: $127.44
Duration: 1 hours
A photo walk combining culture and photography through São Paulo’s downtown area. Improve your photo skills by walking around important streets of Latin America's largest city. We are going to explore the coolest places in downtown area with a local photographer, looking for beauty not only in the tourist places, but also in the routine of daily life. We are going to walk where the most important buildings are like: Teatro Municipal, Copan building, among many others. We also take a break to have a traditional Brazilian coffee and we take this opportunity to see photos and get inspired. Please note that we offer two different times, but if you'd like our recommendation, we prefer starting at 8:30 am, as the morning light is very beautiful. *If you need to start at a specific time, please send us a message
Price: $150.00
Duration: 3 hours
Go on a 5-hour guided private tour in São Paulo to experience the culture, customs, and history through food. Discover the great diversity of Brazil’s ingredients, aromas, flavors, recipes and typical dishes shaped by indigenous traditions, afro-communities and currents of immigrants from all over the world. Taste authentic local products that speak to all your senses, such as pão de queijo, coxinha, brigadeiro, nuts, fruits, pastel, coffee, cachaça, and more. Visit renowned establishments, as well as little known gems and learn how a product or ingredient becomes a typical dish of a particular place. Meet shop sellers who advocate for the quality of their products, and are eager to prove them right offering delicious tastings. With an expert food guide, lose yourself among sweets and salty snacks at the Municipal Market. Visit Vila Madalena, the most buzzing area in town. Enjoy the energetic bohemian vibe and explore the food joints that serve soul-warming dishes and drinks.
Price: $197.00
Duration: 5 hours
Our transfer service is a reference in quality and service. We won for two consecutive years the TripAdvisor Certificate of Excellence. Drivers who are very experienced in road traffic and have excellent knowledge of the city of Sao Paulo and roads. Taxis have the benefit of traveling on special bus lanes, thus saving time in traffic from Sao Paulo.
Price: $100.27
Duration: 1-2 hours
Outdoor enthusiasts will love hiking along the Atlantic Forest all the way up to São Paulo's highest peak where tourists can boast the most magnificent viewpoint in town in contrast with nature. Going to Jaraguá state park 40 minutes away from downtown São Paulo, you will get a breath of fresh air and appreciate the endless São Paulo from different perspectives amidst one of the last remnants of Atlantic Forest in town. The hike has the main target of reaching two lookouts where tourists have a 360 degree view of São Paulo, in a 1,135 meters altitude, surrounded by an incredible landscape. The trail has 3,600 meters, round trip, is mostly in the shade, ranging from light to medium level of difficulty, only at the end becomes steeper. The mount's summit is about 90 minutes walk away from the park’s main entrance at a slow pace. Animals, particularly small marmosets bounce around the trees, capuchin monkeys, toucans, sloths and many others, can be seen during walks, lush landscape.
Price: $168.00
Duration: 5 hours
Explore the famous Paulista Avenue, the locals favorite meeting point full of history, culture, gastronomy, commerce and business. Enjoy the cycling ride visiting neighborhoods like Liberdade, Bixiga, Pacaembu and Santa Cecília
Price: $95.00
Duration: 2-4 hours
Located in the Land of Wine, the Morro do Saboó trail is an option that goes beyond wine tourism. It is ideal for those looking to escape the obvious, contemplate and connect with nature, and enjoy an unforgettable sunset.
Price: $20.62
Duration: 27 hours
São Paulo is known for making the biggest LGBTI+ Parade in the WORLD and is at the forefront when it comes to gay-friendly tourism. In addition, the city is a pioneer in many affirmative actions that brought it an excellent reputation being recognized as one of the 30 cities in the world with the Rainbow City seal, for being friendly to the LGBTI+ population. The city is friendly not only during gay pride parade, but also throughout the whole year, especially in alternative city areas, gay bars, clubs, attractions, and open-minded establishments. There is nothing more pleasant than being welcomed well in the destination. Much better if it's by an expert local gay-friendly guide who will ensure you have an exciting and safe experience. This tour is designed to be totally flexible. Take full advantage of the one-on-one experience customizing your day or nighttime on a private tour. Explore the local gay scene or just visit São Paulo’s major attractions having an overview of it.
Price: $179.00
Duration: 6 hours
All our vehicles are sanitized before each service, in addition to undergoing oxy-sanitation weekly to avoid and combat as much as possible the spread of fungi and bacteria viruses. If you are looking for quality, safety and professionalism we will give you all that and more! We have full authorization our vehicles are all new fleet constantly renewed executive standard complete Toyota Corolla, Honda Civic, Volkswagen Virtus. Hiring the executive transfer service the driver via WhatsApp or telephone contact with you combined all the final details as a meeting point.
Price: $127.25
Duration: 1-2 hours
Embark on an unforgettable journey to discover Santos on a shared tour, where you'll explore beautiful beaches, iconic landmarks, breathtaking views, and charming downtown area. Join us in the Broklin area or Grand Mercure Itaim hotel in São Paulo before heading to the Coffee Museum, showcasing coffee's importance in Brazil's socio-economic development. Then, visit to the Pelé Museum and delve into the remarkable achievements of the legendary football player, Pelé, the king of football. Afterward, enjoy leisurely moments on a beautiful sandy beach. Continuing, explore the mesmerizing vistas of the Santos coastline on Porchat Island. Then, a delightful buffet-style lunch is included in the price, allowing you to savor delicious dishes. To capture the breathtaking panoramic views of Santos, we'll ascend Monte Serrat on a funicular train. Return to São Paulo with the opportunity for personalized conversations and captivating stories from our guide, ensuring a memorable end.
Price: $189.00
Duration: 10 hours
Take a private walking tour in the São Paulo downtown to understand the amazing historic process of São Paulo that in 465 years of existence, marked by relative inexpressiveness for more than three centuries, has become the largest city in the Southern hemisphere. Begin your tour at Pátio do Colégio, where your guide will provide you with some historical background about the area. Then, move on to visit the Manor of the Marchioness of Santos, Sé Cathedral, Sé Square, Largo São Francisco Law School, the FECAP and more. Continue to see Brazil Bank's Cultural Center. Make a quick stop here to use the toilets or grab a drink, before walking to the Stock Exchange. Take in a great view of the city at the Altino Arantes building and Farol Santander. Other sites you will pass on the tour include: the Martinelli building, the Monastery of Saint Benedict, the Sampaio Moreira building, and City Hall. The tour will finish at the Municipal Theater and you can admire its beautiful architecture.
Price: $99.00
Duration: 3-4 hours
Experience something unique when traveling to Paraty! We don't just offer a simple transfer; we provide a personalized and immersive experience that connects you with nature and local culture along the way. You can choose the route and itinerary that best suits you - whether exploring the mountains near Cunha or the stunning beaches near Ubatuba. Upon arrival in Paraty, it's not just about being dropped off at your destination; we'll be there to make you feel at home, offering local insights so you can make the most of every moment! If you prefer just a simple transfer to Paraty, we can also arrange that, ensuring you don't waste time and have something special added to your journey. Contact us now to make your trip to Paraty a truly memorable and enriching experience!
Price: $340.00
Duration: 5-8 hours
Experience firsthand how art ignites change. We can take you to the coolest urban art scenes of São Paulo to boast the street art and graffitis on an exciting guided tour! Discover the latest, greatest and oldest examples of graffitis and murals while learn who is behind the art, their lifestyle and motivations, and the techniques employed. Get the opportunity to meet and receive hands-on instructions on graffiti techniques from a local artist. Take a chance to visit street art hotspots and open-air museums in areas such as Paulista ave and historical downtown. And yet, to comprehend this city’s phenomenon, tour through the epicenter of urban art, the Vila Madalena neighborhood which is inarguably the most colorful area in São Paulo. Combine this unique experience with a panoramic sightseeing while driving around the town with an expert guide who will be delighted to talk about the history and origins of this underground global phenomena, codes of conduct, tags, murals.
Price: $176.00
Duration: 5 hours
Take a private guided hiking tour in the Cantareira State Park, about 40 minutes away from São Paulo's downtown by private vehicle. The hike has the main target of reaching Pedra Grande (big rock) which is a 1010 meter high belvedere about 5 kilometers away from the park’s main entrance (10 km walk round-trip), where visitors can contemplate one of the most splendid views of São Paulo. In order to reach Pedra Grande viewpoint, visitors hike on unpaved roads uphill, on trails of light level of difficulty and surrounded by native forest, lush landscape, little falls and animals, particularly monkeys. About an hour and a half walk from the park’s main entrance, rests a beautiful lake. Take a break at the edge of it, then continue on for more thirty minutes reaching out the belvedere. Once on the top resting area of Pedra Grande, take in the incredible views spanning all the vastness of São Paulo looking across the valleys towards the largest city in the Southern hemisphere.
Price: $190.00
Duration: 6 hours
The city of Sao Paulo is a melting pot of colonial, modern, contemporary and art deco buildings; discover all of this and more on this architecture tour. Delight the lines, curves and details of well-designed pieces art that may seem common in the eyes of some, but in the company of an expert guide can be mind-blowing. Start at Higienopolis area, one of the best places to observe the contrast between old and new. Admire old colonial houses and modern architecture that coexist without altering the harmony of the landscape. Walk through the center of Sao Paulo and see how the 19th-century European styles combine with more recent architecture. We can't finish without mentioning Paulo Mendes da Rocha, an architecture master and winner of the Pritzker Architecture Prize. Or Oscar Niemeyer, whose modern designs can be found all over São Paulo. Continue along the Paulista and Faria Lima ave. to see their modern and iconic skyscrapers and Jardim America, the first planned area in town.
Price: $162.00
Duration: 5 hours
The main objective of #guaranitribeexperience is to provide the possibility to expand your awareness and get to know a little deeper about the vision and reality of these people, to adopt a lifestyle more connected to the universe, nature, simplicity and collaboration Natural and original experience in indigenous tribes that live, resist and live in two different regions of SP: Capivari Monos Environmental Protection Area (script1) and Jaraguá State Park (script2). We can visit one of these 2 regions according to group preference and indigenous availability. Goals: Know the plantations and ancestral knowledge linked to agriculture, food, music and crafts meditate in the middle of the forest Our entry into the village will support the Guarani by contributing financially to community projects Bathe in the river (route 1) or see a breathtaking view of São Paulo (route 2) Note. For the tour to take place, it is necessary to have at least 2 participants
Price: $170.00
Duration: 5-10 hours
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2. Check Details
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3. Book Online
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4. Enjoy Your Experience
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Important Tour Information
- Bring comfortable walking shoes and appropriate clothing
- Check tour cancellation and refund policies
- Arrive at the meeting point at least 15 minutes early
- Carry valid identification and tour booking confirmation
Frequently Asked Questions
Local Food & Cuisine
São Paulo’s cuisine is a rich fusion reflecting its immigrant heritage. Signature dishes include feijoada (black bean stew with pork), pastéis (fried pastries), and the famous mortadella sandwich from Mercado Municipal. Italian influences bring excellent pizza and pasta, while Japanese cuisine is prominent in Liberdade. Must-try foods include coxinha (chicken croquettes) and brigadeiro (chocolate sweets). Noteworthy restaurants include D.O.M. for fine dining and Hocca Bar for traditional snacks.
Getting Around
São Paulo is served by three major airports, including São Paulo-Guarulhos International Airport. The city has an extensive metro and bus system that is affordable and efficient for getting around. Taxis and ride-sharing apps are widely available. Traffic can be heavy, so using public transport is often recommended. Walking is feasible in central areas. Costs vary but public transport is generally inexpensive.
Travel Tips
The best time to visit is during spring or fall for comfortable weather. Pack light clothing with a jacket for cooler evenings. Learn basic Portuguese phrases to enhance interactions. Stay vigilant in crowded places and avoid displaying valuables. Use official taxis or ride apps for safety. Credit cards are widely accepted, but carrying some cash is useful. Respect local customs and tipping practices.
Culture & Customs
São Paulo is a melting pot of cultures with a friendly and open social atmosphere. Greetings often include a handshake or cheek kiss. Punctuality is appreciated in business settings. Festivals such as Carnival and the São Paulo Art Biennial showcase local traditions and creativity. Respect for personal space and polite conversation are valued. It is customary to greet shopkeepers and restaurant staff courteously.
